Brand book
A legally required document, presented calmly.
How DPP Agent looks and sounds. Every marketing page is built from the pieces on this page; if a page looks different from this one, the page is wrong.
Principles
Three rules carry most of it.
One thing to do
One black button per section. Everything else is grey or a plain link.
Type does the work
Headings are a serif. Hierarchy comes from size and space, not from colour or boxes.
Say the fact and stop
No superlatives, no exclamation marks. A claim we cannot check does not go on the page.
Logo and name
The mark is the only blue.
DPP AgentThe EU-blue square with the ring of stars, and the name in spaced capitals beside it. Never “AGENT” alone, never a subtitle under it. In running text: DPP Agent.
Colour
Paper, ink and one hairline.
Green and amber mark status and nothing else. No gradients, no coloured icon tiles.
Type
A serif to read, a sans to use.
Section name
Everything you need.
The standards we cover.
Regulatory uncertainty
Create, validate and publish passports from the data you already have.
Running text stops at about seventy-five characters. Short sentences, verbs a compliance manager uses: validate, publish, archive, flag.
Actions
Black once, grey for the rest.
Cards and icons
Square corners, shared edges.
Validate
Graded against all applicable EU passport standards.
Publish
On your own domain, brand native on autopilot.
- A public page per product, batch or item, on your domain
- Graded against all applicable EU passport standards
- Every version kept
Lucide-style, 1.5 px stroke, stone-500. No emoji.
Voice
Write for the person who signs off.
Every passport is checked against ESPR and the CEN standards before it is published.
The revolutionary AI-powered platform that makes compliance effortless!
- “Your products”, not “rows”. “Address”, not “endpoint”.
- Dates only when they are decided: the battery passport applies from 18 February 2027.
- Illustrative data is marked as such: Example Studio, GS1 prefix 029, batch DEMO-2026.