How your passport looks
Start with a compliance page and advance to a customer experience.
Every passport gets the first. Some products are worth the second. They are two different products, they are built on the same data, and you are not choosing between them for good — the compliance page stays live either way.
Basic Compliance
Delivered byDPP Agent
The passport page itself. It resolves on your own domain, carries the fields the regulation asks for, and is checked against the EU standards every time it changes.
- A public page per product, batch or item, on your domain
- GS1 Digital Link identifiers that resolve the way the standard says
- Brand native on autopilot
- Graded against all applicable EU passport standards
- Every version kept, and a backup host that outlives the tenant
It is a legally required document, not a campaign. The layout is set by the category and the fields it needs — all with basic compliance in place.
Eleven category specialists come with it — textiles, batteries, electronics, footwear, furniture, cosmetics, tyres, detergents, construction, mattresses and steel.
They are AI, trained on the regulation and the standards, and they answer at any hour — the fastest way to a straight answer about a field you are unsure of.
Custom experience
Delivered byBlippa
A designed page that reads the same passport. Product photography, a supply chain you can follow, sections that open — whatever the product deserves rather than whatever the schema implies.
Add superpowers and ROI to your DPP. The passport becomes an asset that keeps your customer conversation on the product and opens new opportunities. Built with you, for example:
- Authenticate the product
- A repair log that follows the item
- Customer feedback, collected on the product
- An AI assistant that answers about this product
- Resale price estimate, and listing it for sale
- Warranty check
- Recall information
- Buy the same again — with availability
- Lost and found
- Fit recommendations for other products
Your imagination sets the limits.
It is design work, so it takes a conversation and a schedule. The compliance page is live long before it is.
Daniel Carlman takes the first call — on what the product is, what data exists and whether a custom experience is worth it at all.
Compliance + Custom experience
The regulation at the base. The brand on top.
DPP Agent ensures the passport meets the regulation. Blippa tailors the experience on top with custom services.
The services, as modules on the Blippa layer
Care advice for this exact product, and a way on to repair.
Screenshot: Lindex product passport
The jumper changes hands, and the passport goes with it, history and all.
Illustration
The same product in the right size and colour, and what is in stock right now.
Screenshot: demo with Eton’s stock levels
A child’s jacket left at nursery? Whoever finds it scans the label and reaches the owner, without seeing who they are.
Screenshot: Lindex product passport
The jacket’s previous owners stay with the passport, if the owner wants. Useful when it is handed down or sold on.
Screenshot: Lindex product passport
The customer registers the product straight from the passport, without hunting for a receipt or serial number.
Screenshot: Electrolux product passport
What is the jumper made of? The answer comes from the passport’s own data.
Illustration
Can the wool jumper go in the washing machine? The customer asks and gets the answer right in the passport.
Illustration
The customer checks that the garment is genuine, straight from the label.
Screenshot: CDLP product passport
What the product is worth second-hand, right in the passport.
Screenshot: Lindex product passport
The customer rates the product and can leave a comment.
Screenshot: Lindex product passport
Missing something? We build the function you need, or you build it yourselves in Blippa.
Custom experience
What Blippa can tailor
Services and functions on top of the passportFull customisation
- Your design, fonts and images
- A page per audience: owner, repairer, recycler
- Change the experience each season without touching the passport
What Blippa already has
- GS1 Digital Link, the same addresses as the passport
- Optional data sources and integrations
- QR code and NFC
- Sign-in with BankID, Google or Microsoft
- Integrations such as Freshdesk, Trello and Google Analytics
Compliance
DPP Agent
The base: the passport the law requiresBuilt on the EU’s designated standards for product passports. Follow them and the authority presumes the technical side is right.
A validated passport: every passport is checked against ESPR and the standards before it is published, and you see at once what is missing.
- One address per product that never changes, with GS1 Digital Link on every GTINEN 18219
- The code on the label works for everyone who scans: QR today, NFC and RFID when you wantEN 18220
- The passport stays available for the product’s whole life, even if you change systemsEN 18221
- Your systems and the authorities’ can fetch the data automatically, as a machine-readable response (JSON)EN 18222
- Data moves between suppliers, you and the market in the same formatEN 18216
- Works with other systems and the EU registry. No lock-in.EN 18223
- Ready for ESPR: the requirements for each product group as they apply
- Data sources: Excel, CSV, Google Sheets and REST API, from PIM, ERP, PLM and suppliers
- Versioned archive: every change is saved as a new version
EN 18216 and EN 18219–18223 were developed by CEN-CLC/JTC 24, published 27 May 2026 and cited in the EU Official Journal by Commission Implementing Decision (EU) 2026/1736 of 15 July 2026.
The same product, both ways
Lindex’s waterproof shell jacket is published on both.
Same GTIN, same serial 002, same data underneath. Both pages are live right now — open them side by side.
DPP AgentThe identifier, the QR code and the fields the regulation asks for, in the order it asks for them.
Open it →
BlippaProduct photography first, the brand's own navigation, the detail folded away until it is asked for — and room for whatever else the product needs.
Open it →Eton’s twill shirt, on its own domain and on ours.
The designed page runs on dpp.etonshirts.com. The compliance page beside it is a preview built from the same product.
DPP AgentThe identifier, the QR code and the fields the regulation asks for, in the order it asks for them.
Open it →
BlippaProduct photography first, the brand's own navigation, the detail folded away until it is asked for — and room for whatever else the product needs.
Open it →And any special functions you may want. A designed page can carry things a document cannot: an AI assistant that answers about this product, a repair log, ownership history as the item changes hands, authentication, resale. Each one is built with you — the compliance page underneath stays exactly as it is.
Brand native
Brand native on autopilot.
We read the passport’s look off the brand’s own product page — the header, how the product is photographed, the typeface, the one loud button — and every passport takes that shape. The content stays the regulation’s. When the site changes, the passport follows.
Check it yourself
Paste the address of any passport — one of ours, one of yours, or a competitor's — and you get a grade, a list of what is missing, and whether it would pass an inspection. No login.
Open the validator →Blippa reads the passport DPP Agent publishes and never writes back to it, so a redesign is a redesign — not a data migration. If a designed page were ever taken down, the passport underneath it would still resolve and still pass.